Here’s just some of the latest happenings in online advertising. Case Study: Quadrupling A Small Account’s Conversions In Just 90 Days – searchengineland.com/ CPA Bidding in Google AdWords allows you to set a CPA bid, and then Google will do all the bidding for you. When it works, its fantastic, as you don’t have to …
SearchCap: The Day In Search, December 20, 2012 Dec 21st
Here are some things that are good to know about the latest news in PPC. SearchCap: The Day In Search, December 20, 2012 – searchengineland.com/ Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Policing Of Duplicate Ad Sitelinks …
Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself Dec 20th
Welcome to the constantly changing world of PPC advertising. Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself – searchengineland.com/ AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t have two links that point to the same page, and sitelinks can’t have …
Modcloth and Inflection Drive Performance with Next-Gen Keyword Contextual Targeting Dec 14th
Welcome to the constantly changing world of PPC advertising. Modcloth and Inflection Drive Performance with Next-Gen Keyword Contextual Targeting – adwords.blogspot.com/ Advertisers use contextual targeting on the Google Display Network to reach new customers as they browse content related to their products and services. In March we launched Next-Gen Keyword Contextual Targeting, which enabled our …
Remarketing As A Branding Tool For B2B + MORE Dec 12th
Here are some things that are good to know about the latest news in PPC. Another Tool Maker Forced To Choose Between AdWords API And Scraped Data – searchengineland.com/ Last week, search marketing software provider Raven decided to stop using scraped data after Google’s AdWords API team threatened to revoke the company’s token. Now, a …