Welcome to the constantly changing world of PPC advertising. AdWords Introduces Ability To Share Budgets Across Campaigns – searchengineland.com/ Google’s AdWords has released a new feature that will let an advertiser share daily budgets between multiple campaigns in a single account. The idea is that a marketer may have a set daily budget to spend …
Keeping AdWords Policies Current Sep 15th
Look at what’s been going on recently with pay per click. Keeping AdWords Policies Current – adwords.blogspot.com/ Recently, we’ve been explaining how our systems and policies stop unwanted ads from showing on Google and elsewhere. One part of these efforts is our constant review of our policies for advertisers, to make sure they keep up …
Google Shopping: momentum and merchant success + MORE Sep 14th
Here are some things that are good to know about the latest news in PPC. Google Rolls Out AdWords Enhanced Sitelinks Globally – searchengineland.com/ In February Google released enhanced Sitelinks for AdWords. Now, Google has announced they are rolling this out globally where all countries where AdWords is available. Enhanced Sitelinks look at the other …
Psychographics Deconstructed: What We Look Like to Facebook Marketers Sep 13th
Here’s just some of the latest happenings in online advertising. Psychographics Deconstructed: What We Look Like to Facebook Marketers – seomoz.org/blog Posted by aimClear For those of you who were at this year's MozCon, this post is the punch line to my presentation (download it here). If you did not attend, here’s what happened: I spoke for …