This ppc Management Tip everyone managing ppc campaigns should know about:

If you need someone to implement this tip for you, give us a call at (800) 920-1985. You’ll be glad you did. Here’s the tip;

All the search engines produce a steady stream of PR about new “innovations” but real professional campaign managers in the trenches know that when you actually use these things they don’t always work as intended.

Nevertheless, one innovation that received almost no fanfare is the automation settings now rolling out as a beta in most Google accounts.

They allow ppc campaign managers to automatically make adjustments if a certain event happens, like if the ads drop in position during a certain time of the day, automatically bid more to keep them in that position. Some of these changes used to be only available with really expensive ($10,000 and up per month ) software bidding platforms, but now an average small advertiser can take advantage of this same automation right within their Adwords account.

One other innovation that is really worth mentioning is the new Retargeting feature that Adwords implemented. This allows you to show new ads to people that have previously visited your site. You can even define custom audiences such as people that visited but didn’t sign up before, or people that visited one key page of your site.

Really good stuff, and very effective.

If you need someone to implement this for you, give us a call at (800) 920-1985

You’ll be glad you did.

Technorati Tags: advertiser, Audiences, Automation, beta, Campaign Managers, campaigns, Fanfare, Good Stuff, Google, Innovation, Management Tip, New Innovations, Platforms, Ppc Management, Professional Campaign, Retargeting, Search Engines, Steady Stream, Time Of The Day, Trenches

Like many  companies we got to a point where we started looking to technology to help with efficiencies. When you start managing campaigns with 20,000 keywords or more, its not enough to use Adwords editor and keep on top of all the changes you need to be doing, even though Adwords editor and Adcenter desktop are indeed great tools to have.

I went down the rabbit hole and talked to almost every bid manager out there. One thing for sure is, if the vendor can’t even list the price on their site you know its going to be darned expensive. Are they worth it? There is some debate about this. Is the cost of the tool really justified in improved efficiencies? These are questions you will have to answer yourself of course, and with most agencies charging 10 percent of the ad spend and many tools charging up to 6 percent of the ad spend, its not a small decision if you are going to hand over so much of your gross income, just to use a tool.

One word of advice, everything is negotiable in this world so if you are on the fence, you might be able to get a concession in base cost, and almost all the bid manager companies will give you a discount if you sign with them for a year or more.

Ok, here’s all the tools I’ve looked at and what I think:

Clicksweeper

Clicksweeper is the first that comes to mind because it has the lowest barrier to entry. Its not a true agency tool in that the reporting is really crappy, and it has no analytics of its own, but if you use conversion tracking at Google or Bing, it will use the conversion data in making its bidding decisions. The interface is really bare bones and I would never share it with a client. You also can’t create your own bidding strategies which is something that the more robust bid managers can do. However, the 4 or 5 basic bidding strategies are well thought out and let you be able to do a lot, and they have a nice way of reviewing the performance of the ads which is based on profit and not CTR, and it can automatically pause the worst performing ads for you based on a number of criteria. Basically as a bidding engine behind the scenes with a great band for the buck in terms of cost. For most agencies my guess is it will run you around 1-1 1/2 percent of your adspend, although the price by the number of keywords, not adspend. So you can keep the cost really in line if you don’t use a zillion long tail keywords in your campaigns.

Clickable

Clickable is going crazy and hiring a lot of people from India right now, has a lot of features, including facebook ads, really nice reporting, and automated suggestions. They don’t have true bidding algorithms though. (This is in process) They also include a call tracking solution that will track phone calls to the keyword level for not too much extra, and they have an analytics that you can install at no extra charge. Its pricey though for an agency, and you can’t white label it. Its basically 5 percent of the ad spend under $30,000 per month and then a graduated scale up from that, so you are going to have to spend around $100,000 before you can get the cost down to a reasonable level. For an agency to use it and not have access to really good bidding algorithms and the ability to create your own, plus no white labeling its a no go, but for individual advertisers it can be pretty good, particularly if they don’t have a lot of experience running their campaigns. They have automated suggestions which the real pros sometimes know to ignore, but the suggestions are overall not bad. They private labeled their software for american express at searchmanager.com which is worth checking out for individual advertisers doing it in house.

Acquisio

Acquisio is a more full featured bid manager that is basically a minimum of 1000 bucks a month to use. Like many other bid managers its 5 percent of adspend at lower levels below 30,000 ad spend per month and then the percentage goes less the more you spend. Acquisio has their own analytics pixel you can use free, and has very robust bidding features, and allows you to make your own custom strategies. You can also white label acquisio so it looks like your own bid manager for your agency, and it has really nice reporting with really cute pie charts and all kinds of reports you can make. On the minus side almost every extra module you would want with it costs a setup fee and an additional 350 per month, so if you want to use google analytics in your bidding strategies ( i.e. pausing keywords with high bounce rates ) or pulling in all your call tracking data from Marchex thats another 700 bucks added to the base cost, so for practical purposes its 2-3 grand a month minimum to use for most agencies. At least acquisio is honest about its pricing and actually has it listed on their website, which is more than I can say for most other companies out there. If you are considering Acquisio, keep in mind the modules because there are a couple other companies where you get the equivelant of those modules for free even though they have a higher base cost per month

Lyris HQ

Lyris HQ is a bit of a sleeper in the field but they have a nice dashboard that combines email marketing, analytics, SEM stats and a little bit of social media starting at $500 per month for 3 seats. They purchased the web analytics company Click Tracks which is pretty robust, and recently purchased $30 percent of the company Site Wit, which they plan to integrate with their software in 2011. Its got good reporting, and we just have to wait to see if the integration with Site Wit goes smoothly. For smaller agencies there is a good bang for the buck here, but it really isn’t to be compared with the bigger badder bid managers out there.

Soon on my list, is Omniture, recently purchased by adobe, searchforce.com and I am also thinking out of the box a little bit by looking at maybe using just clicksweeper for the bid management functions, and affiliatereporting.com or mashablemetrics.com to pull in all the stats and make reports.

So far, its been a real pain because it takes at least an hour to go through the sales spiel with all these guys, and its a lot of money some of these platforms cost. Right now I am losing a lot of productive time looking at all the platforms, and then if I choose one I then have to learn the platform myself, plus many of them require you to change all the destination urls to use analytics within their system, which means for every single client there is a big migration process.

Next week I look at more. I’ll keep you posted.

Technorati Tags: adcenter, analytics, Bid Manager, Bidding Strategies, Bones, campaigns, Concession, Conversion Data, Decisions, Efficiencies, Fence, Google, Great Tools, Gross Income, interface, ppc, Rabbit, Rabbit Hole, Tool, Word Of Advice

Your small business needs an appealing and professional website but that is just the beginning. If no one visits your website and — more importantly — if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective. What do you need to improve your online marketing efforts?

The first step is to decide on a primary goal for your website. Is it to directly sell products or services through e-commerce? Or is the goal to capture leads so you can follow-up and make the sale by email and phone?

For e-commerce you need a website design with a shopping cart system, that encourages people to purchase products using the shopping cart. Both the design and written content should maintain this focus.

If your goal is to capture leads, the key is to have the content that provides initial information about your products and services that interests prospective customers. It should be easy for the prospective customer to fill out a contact form and hit the submit button or call your 800-number. The form should be submitted to a contact management system such as Salesforce or SugarCRM.

Getting it Done

Your business needs a professional website, which can cost between $2,000 — $15,000 to design. This is not only more than most small businesses want to spend but also unnecessary to succeed on the Web.

For small business there is usually little need for an elaborate, expensive website. You can get an appealing and professional website design for as little as $250.

The key to a professional website design is to work with a good designer who takes the time to listen to you and translate your vision into an effective website. Your designer must be as skilled in listening as in design.

Once the site is completed there must be an easy way for you – or someone on your behalf — to maintain the website. The designer should provide you with an easy-to-use content management system (CMS), enabling you to edit your website without having to contact your designer. This saves you money.

Once you have a professional website you have the foundation for marketing online. You can build on that foundation and use the Internet as an effective marketing tool.

Search Engine Marketing

Search engine marketing can be divided into two main categories: Search Engine Optimization (SEO) and Pay Per Click (PPC).

Please do a Google search right now for something pretty popular (e.g., coffee). The results on the left side of the browser window that reach down to the bottom of the page are the organic search results. The top results are generally the more popular sites. The highest ranking sites are those sites that have the most links from other websites (especially other high ranking sites). In a sense, other people have voted for the high ranking sites by linking to them. Often, the high ranking sites are the most popular but there is also a lot of gaming of the system. You cannot, however, pay Google to increase your site’s ranking.

On the right side of your search results and, sometimes, up at the top of the page are the “Sponsored Links.” These links are paid advertising through a system called Google Adwords. Look for the “Sponsored Links” heading and compare how these links look with the non-sponsored organic links.

Search Engine Optimization

To increase your search rankings in Google (and other search engines), you can do a number of things. We will focus on Google because of its dominant position as a search engine.

The truth is that it is a crowded field out there for most keywords. Your best bet is to find some niche keywords and work on those. It would be very difficult to achieve a high ranking for the keyword “coffee” but if you have a more specific niche you have a better chance of succeeding.

For example – and this is just an example for illustration, not necessarily a good keyword combination – “Guatemalan shade grown coffee” would be an easier space in which to compete. You would have a chance of rising to the top or at least getting on the first page of results.

The primary way to increase your ranking is to have other high ranking sites establish links to your site and have those links associated with specific keywords – such as “Guatemalan shade grown coffee” as in our example. What follows is a few ideas on how to do that in an ethically and effective way. Don’t be tempted by gimmicks because Google and other search engines are becoming more savvy, and can penalize sites that try to game the system too much.

First, submit your site to as many directories and other clearinghouse type sites in your industry as you can. That should probably be your first step in SEO. Again, use the keywords that you are most interested in associating with your site.

Submit your site to general directories that are organized by topic. Some sites charge money for fast consideration of your submission, and are probably worth it. For example, Yahoo Directory charges $300/year for expedited consideration of your submission. For other highly prized directories — such as the Open Directory Project — you just have to submit your site and hope it will be considered reasonably soon.

Next, talk to your vendors and people in related industries and see about arranging for link exchanges or perhaps even success stories that include a link. They link to you and, in exchange, you link to them.

Then start writing articles. The key to articles is to write about something you know and that has information that is genuinely interesting to your audience. Publish your article in publications that are related to your industry. If your article is published in web publications, you will not only get direct sales leads from your article but your article will also help your search engine position.

For example, our fictional coffee vendor could write an article on exactly why shade grown coffee is superior to non-shade grown coffee. Or, better yet, why “Guatemalan Shade Grown Coffee” is truly the best. The article would have to include facts to support this claim and not just fluff. Maybe the next article could be on how to make the perfect cup of coffee. I would be first in line to read that one.

The key thing to remember is that SEO is a long process. You rarely get instant results. It can take 8-12 months to see any significant progress. You have to keep at it.

pay per click (PPC) Advertising

There are a number of ppc providers but we will focus on Google Adwords as they are currently the dominant PPC system.

First, you decide on the goal (called a conversion) of your Adwords campaign. Is it a direct sign-up? Is it capturing sales leads?

A conversion when the goal is achieved and Google Adwords keeps a running tally of your conversions and the cost per conversion. You can see the cost of obtaining a lead or the cost of getting a customer. You can determine if Adwords is working for you, and whether you should make adjustments or discontinue it completely. Generally, it takes a bit of experimentation to get it right but it can be a steady source of business for you. It is worth some effort as once it is set up well it runs and can bring in a steady stream of business.

You set a daily budget (say $35) and a maximum bid on specific keywords (say $2.75). You only pay when someone clicks on your ad click. So if you are bidding $2.75 you might only pay an average of say $2.60 per click. It depends on the keywords and how much you want to bid. Spend some time choosing good keywords. Google Adwords has tools to help you choose the most powerful keywords. You will also need to embed some special code in your website to enable Google to track conversions.

Google Adwords really works. Try it and see if it will work for you. It does not require a big investment to get started. In fact, some web hosting and design companies offer a coupon so you can get started with Adwords for free. Google Adwords is easier to use than you might think.

Permission-Based E-mail Marketing

Spammers have given Email marketing a bad name in much the same way that unethical salespeople have given sales a bad name. This is unfortunate as a knowledgeable salesperson can be an essential part of making good buying decisions. The same is true of good email marketing.

With permission-based email marketing – as opposed to spam – the receiver of the email has expressed interest. Think of spam as the wily salesman in the polyester suit — and think of permission-based email as the knowledgeable salesperson we respect.

For example, I am on an email list at a bookstore that I frequent. I look forward to the e-newsletters as they often have interesting content and good discounts. I enjoy receiving this e-newsletter and the bookstore gets more business from me as a result. I rarely go anywhere else to buy books. They have retained me as a customer and I buy more often at least in part because of their e-newsletter.

Email marketing can help you increase customer retention and help you earn more revenue from each customer by cross-selling and up-selling to your current customer base. It can also help you expand your client base.

Email marketing is becoming crucial to online marketing and – when done ethically and well — can be extremely effective. Sign up for a free trial with an email marketing service and see if it works for you. If not, try another service. Find a service that meets your needs.

You can grow your own email newsletter list with a sign up form on your website, and by asking for opt-in in your sign-up and lead capture forms.

What to look for in an Email Marketing Provider

At a minimum an email marketing service should make it easy for you to create eye-catching emails, manage multiple email lists, and place newsletter sign-up forms on your website. There should be powerful list management, robust reporting, and reliability. Your provider must also have excellent customer service.

Your email marketing service should include an easy way to track the results of your email campaigns. Who opened your email, how many times, and when? Did they click on the link you provided? Did they purchase anything or submit a lead? The service should enable you to track message reads in real time, and read detailed reports online or export them to a spreadsheet.

In addition, your email marketing service should give you the ability to manage multiple lists and divide lists into multiple segments.

Conclusion

Obtaining a website and marketing your products or services online does not have to be expensive. An economical way to accomplish these goals is to hire a company to design your website and provide you with bundled web hosting and permission-based email marketing services. It would be an added bonus if they can get you started using Google Adwords with a free coupon.

Shawn Hickman
http://www.articlesbase.com/seo-articles/a-website-is-not-enough-81377.html

Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We search for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.

This article presents a summary of how the Russian (the fastest growing population of internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains the advantages of a good exposure in search engine listings in the Russian search engines.

Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:

• Yandex.ru – with 48,4% of market share;
• Google – 28,6%;
• Rambler.ru – 15,9%;
• Mail.ru – 4,7%;

The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats – http://gs.spylog.ru/r/?reportId=7&categoryId=1.

Business promotes itself in Russia

As a result of intense development of Runet, not only the local SMBs spend money on PPC campaigns but also both international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln – $3.5 mln with up to 50% of it being spent on search engine advertising in Yandex.ru.

Search Engine Marketing on the top

Due to the great interest among advertisers, 2006 expenses on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. Thus, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru – http://lenta.ru/news/2007/02/12/advert/).

Optimum costs of promotion

The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 (“stickers”) to $5.00 (“refridgerators”). In Begun.ru one can pay $4.00 (“cash terminals”), $5.70 (“sight correction”), $5.90 (“companies registration”) and even $6.20 for “company closure”. The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 – $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).

Investing money in paid listings should be then cheaper and undoubtedly more efficient. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.

Competition among advertisers

The highest prices in Yandex.Direct (http://www.direct.yandex.ru) are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig or Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are flats’ sale in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.

Why Yandex?

Coming back to the most important search engine in Russia… Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers interested in both search engine optimization (being well exposed in organic listings) and ppc marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has had two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog – http://company.yandex.ru/blog/).

Cheap listing better than expensive banner impression

Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total. All innovative companies that think about future take seriously into account paid listings – adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.

“Key” keywords

In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats – http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex…

Who can see the advertisement?

Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives the opportunities to reach people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to SpyLOG stats (http://gs.spylog.ru/rsu/?categoryId=1).

What are the benefits of search engine marketing?

Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet in Nov 2006 (SpyLog stats http://gs.spylog.ru/tcu/5/preView/274.html).

Finance

• Users monthly: 1 200 000
• Traffic share:

• 57% – direct visits
• 32% – search engines
• 11% – other sources

• credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card

Computers

• Users monthly: 1 801 000
• Traffic share:

• 64% – direct visits
• 29% – search engines
• 7% – other sources

• notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400

Mobile phones

• Users monthly: 1 115 500
• Traffic share:

• 47% – search engines
• 46% – direct visits
• 7% – other sources

• mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72

Cars

• Users monthly: 1 923 000
• Traffic share:

• 44% – search engines
• 38% – direct visits
• 18%- other sources

• Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus

Travel

• Users monthly: 2 484 900
• Traffic share:

• 58% – direct visits
• 33% – search engines
• 9% – other sources

• Turkey, warm countries trips, hotels in Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, New Year trips, Greece, Tunis, Creta.

Runet + SEM = SUCCESS

By spending money on search engine marketing in Runet one can create new opportunities, particularly in the commerce area. The advertising activity in Russian search engines gives the possibility for all companies focused on the international trade (both exporters and importers) to be present on this big market in order to make new business contacts, agreements and increase the revenues. As usually, the first ones will be the winners – that is why we strongly recommend taking into consideration SEM activity in Russia as it may bring significant profits for almost every company.

Maciej Galecki
http://www.articlesbase.com/online-promotion-articles/how-to-achieve-a-success-in-runet-invest-in-search-engine-marketing-131602.html

There is more business being done online than ever before. There are hundreds of thousands of new business web sites coming on every month. 70% of the US population (233 million people) are online. Over 1.2 billion people worldwide are online. The question is how do we find clients in an ocean of competitors?

Part of the answer to the above question is which number do you focus on, the number of people on line or the number of competitors? If you are focused on the number of people online, read on. If you are more focused on the number of competitors, read on.

Search engine marketing has been proven to have the lowest cost per acquisition of any other marketing medium. It is the only medium where people are actively searching for you. A successful campaign should include a web site designed around one question: “What are your clients looking for?” This is the starting point and may seem basic but it is surprising how many people have are just scratching the surface in their understanding of this.

Your clients are in need of solutions, answers or products. Do they know:

1.that you exist?
2.the unique value that you bring to the table?
3.the depth of knowledge and experience you can bring to bear in helping them solve their issues?
4.the passion that you have for meeting their needs?

SEO Management

SEO (search engine optimization), is the art helping people find what they are looking for, on your site”. A well optimized website requires two elements the correct “on page” optimization so that the search engines can determine the relevancy of the information you are presenting. Yes, it is not as important as it use to be but it is still needed. Another essential piece of the puzzle is “off page optimization”. This is having web sites linking back to yours. You may think that you are important and provide a great service to mankind but if no one else does you will not get ranked well. Quality links to your web site and an on going linking strategy is absolutely vital for good rankings. SEO optimization is not a onetime deal it is an ongoing process.

ppc Management

Pay-per-click is a fantastic way to drive traffic to your site from the major search engines. It can also suck your marketing budget dry in just a couple of days if not done properly. The goal of the search engines (and their strategies) is more clicks. The more people click on your ads the more money the search engines make. Their strategy is to get as many clicks as possible with in your budget and they are willing to do that all day long. Great for them bad for you.

The real goal should be more conversion with less clicks and lower cost. For lead generation sites this will mean lower cost per conversion. For ecommerce sites this will result in a higher “return on ad spend”. It is easy to figure out: profit/ad spend=% and if that % is not over 101% you are losing money! The only way to do that is to track every thing from clicks to conversions; cost per click to cost per conversion; total revenue. PPC Management should be the process that is designed to make that happen.

Click Fraud Management

Click Fraud is a fact of life in the online world. The search engines are getting better at detecting and crediting their online advertisers. The key is to find a Click Fraud program that can track an IP address even if the go to another search engine and click on your ads and give them a warning that they are being tracked. It is amazing how bad behavior stops if the they know they are being watched and tracked! Also, some click fraud caused by our clients who find it easier to keep clicking on our ad instead of book marking our page. This will give them a gentle reminder to do that.

Many Roads

It is also important to examine as many roads to your site as possible. Find blogs where your clients hang out. Write articles and publish them on the web. There are hundreds of sites that will publish you articles for free. For a nominal fee some sites will push your article out to thousands of other sites looking for content, Isnare.com is a good example. This is great from three perspectives. One, you will get a tremendous amount of links back to your site. Secondly, this will lead to increase traffic and thirdly writing articles will help establish you as an expert in your field. There are newsletters, co-registration, affiliate marketing. The key is to research these and see what will work for you.

Hire or not to Hire outside help

“How do I know if I need help?”

You might need help if:

1.Your clients and customers are not able to find you on the search engines.
2.You do not know why your competitors are in the top ten search results and you are on page 10,001!
3.You can not keep up with the changing technologies and even the changes in the market.
3.You do not have the time to take away from what you do best, running your business!

If you do need help do your home work.

1.Get references and call them.
2.Get specifics about how they have helped their clients.
2.Find out how many clients they have and how many your account manager will handle.
3.Get a specific action calendar. Know what they are going to do and when it will be complete.
4.Make sure they understand your products, services and goals.
5.Do not be afraid to get another company to “audit” their work

Finally

This is serious business and one can loose a lot of money and time very quickly if you do not do it correctly. The bottom line is, if your customers cannot find you, they will find someone else. If you do not have someone in house with a passion to help grow your business. Find someone who knows what is important to the search engines and will not get you banned.

Terry Stanfield
http://www.articlesbase.com/marketing-articles/finding-clients-in-an-ocean-of-competitors-249828.html

Web CEO Review – Overview

Web CEO is a suite of search engine optimization and website analysis tools. Web CEO can analyse your site’s traffic, monitor its position in different search engines and optimize your web pages to improve your rankings.

Web CEO Review – Features

Keyword suggestion – Search the database for related keywords, put them through detailed competitiveness analysis and pick out the best choices for your site

Page optimization – Get clear and detailed advice on how to tweak a web page for your keyword then apply this advice in a specialized page editor

Search engine submission – Auto-submit the optimized pages to major search engines around the world. Also, facilitate manual submissions through a friendly interface

Ranking Check – Get comprehensive ranking reports for multiple engines and keywords. Collect ranking history and build trends. Industry safest human emulation techniques ensure you will not be banned by the search engines for automated queries

Link popualrity analysis – Analyze how many links you get from other sites and how good these links are for your rankings. Research your competition and top sites and spy their linking strategy

Traffic analysis – Collect accurate statistics of referring keywords and engines, link partners, ad campaigns, visitors and their navigation, popular pages etc. &ndash anything you need to manage and improve your web marketing activities (with a 15 day hitlens trial)

Partner finder – Look for potential link exchange partners, evaluate their websites and manage your correspondence with the website owners

ppc campaign manager – Take control of your paid search campaigns: register new accounts with the PPC search engines, and easily manage existing ones

FTP Client – Web CEO also has a built-in FTP Client (website uploader) which allows you to upload your optimized pages to your website’s server

Web CEO Review

Web CEO is extremely popular and fast becoming the industry standard SEO tool. This is no surprise and completely down to this programs excellent design and large arsenal of SEO weapons. It has so many features which will aid you at every stage of a web page’s publishing -from choosing the most suitable keywords and optimizing the page for them to monitoring that page’s rankings and competition.

Web CEO is extremely easy to use. You don’t need any knowlege of Search Engine Optimization to use the software. Everything you need is clearly accessible and very well laid out. All tools are displayed and used in wizard format, so Web CEO simply asks you for certain pieces of information and you hit the start button.

Web CEO’s built-in FTP client is a useful extra. It saves having to download a separate piece of software and helps to keep all your website tasks in one place. Its fully functional however some features are not as easy to use as they are in other FTP programs. For example CHMOD file permissions cannot be set by number (typing 777 or 604 etc) and files cannot be dragged from an external window into Web CEO for file transfer.

The keyword tool is exceptional. It provides tactical information crucial to any SEO campaign. Although the keyword suggestion tool isn’t perfect (giving some strange results at times) it is still very useful. However, the keyword research tools are flawless and a major feature of this software. Web CEO’s keyword research tools allow you to search on a keyword and display: some related keywords/phrases, their daily search volume, number of competitors and KEI (a number which suggests how useful that keyword is for you). You can then check for the top competitors for selected keywords and analyse them for: who is linking to them, their page rank and many more factors.

[note: competitor analysis not available in the free version]

Finding link partners is a quick and easy task with Web CEO. You select your targeted keywords and Web CEO finds hundereds of potential partners and rates their use to you. It doesn’t stop there though as the software can also manage your correspondence and automatically send emails to all selected potential partners based on editable templates. This cuts a huge amount of time off your link building campaign. Web CEO can also show you the sites that link to you, this is good for checking that link partners are keeping up their side of the bargain.

The website auditor is excellent. It scans your site and warns you of any broken links as well as a number of other quality factors (slow loading pages, missing META descriptions etc). Finding and eradicating these quality problems is key to running a successful website but would be very time consuming or impossible without Web CEO.

Web CEO Review – Pros:

Huge range of features

Extremely easy to use

Automates heavily time consuming tasks

Provides a great depth of information on competitors

Allows easy SEO of web page code

Provides one-click quality monitoring

Web CEO’s data center is regularly updated

FREE edition available!

Web CEO Review – Cons:

FTP client does have a few downfalls

Some features not available in the free version (well worth investing in)

Web CEO is a brilliant Search Engine Optimization suite offering site quality monitoring, automatic search engine submission and link building campaign management in addition to its large array of SEO and website promotion tools. The free edition of Web CEO has so many features theres no excuse not to try it today!

Download Web CEO for FREE!

James Kinsley
http://www.articlesbase.com/seo-articles/web-ceo-review-112131.html

Once the website has been created and published, many new
website owners think that the web development project is
finished. But in reality, the real work is just beginning. In
order to create a money-making site, traffic must be generated
and driven to the website. There are several effective methods
that can be implemented in Tier II of the SEO strategy to create
this web traffic. While all methods may not be required to
realize successful traffic generation, some combination of most,
if not all, will probably be needed to create traffic, maintain
traffic and finally, grow traffic to your website with
long-term, lasting results. Consider implementing these
strategies:

- Dynamic content is necessary for search engine recognition,
and by updating the website frequently, the search engines see
your website as an active, not stagnate, website. How often
should changes be made? At the very least, monthly. But the more
frequent the changes, the better. There are some tried and true
methods you may want to employ:

– Monthly newsletter (or weekly) – Tip of the day that rotates
to the page using a script from an existing database of
information at your site – RSS feed to public news feeds that
update hourly or daily at the least – Changes to contact
information, staffing, clients, etc. – Checking the links
frequently to make sure that they are active and valid, and
changing the link text from time to time will register as a
change to the page – Simple modification of content from time to
time should be done in between these regular maintenance tasks
which will update the website

- Good links management will result in a stronger weight given
by the search engines for search positioning. The algorithms
used for weighting one page over another require link popularity
assessment for successful traffic to your website. Link
popularity is also one of the main considerations for Google and
Alexa Page Rank. How do you achieve link popularity? It can be
tedious and requires careful attention to the selection of the
links, but there are several means that can be employed:

– Reciprocal Links – Search for relevant and desired web pages
with which to trade links – Purchase Page Rank-based links -
boost your relevance and weight in the eyes of search engines by
purchasing links for a period of time, three to six months until
you have achieved a better ranking – List with directories -
paid or unpaid directory listing that are relevant to your
website will give your website additional exposure – Anchor text
- create the links with link text in mind, utilizing relevant
keywords where possible – PageRank consideration – link only
with websites that have decent PageRank (PR); i.e., PR of 3
could be a minimum but a PR of 4 would be a better minimum
requirement from those pages who want to exchange links with you
- Blogs – web logs linked to your site or posting to popular
blogs with your links included to point traffic back to your
site; a good strategy is to employ pinging with the blog posting
- Forums – forum participation that allows you to leave your
link with the intent of attracting traffic back to your site can
get traffic back to your website, however, take care that you
actually offer something of value in your posting so you are not
accused of spamming – Search engine listings – listing with the
few free search engines and directories is an essential step,
although you won’t see any results for months – Gather opt-in
email addresses – utilize an email list subscription function on
your website with the intent of sending e-newsletters and
announcements on a regular basis. This subscription list can be
used for several other campaigns, including the sale of
advertising space on your newsletter. – Advertise on ezines -
purchase sponsorship on other email lists where you can promote
your product and/or services as well as links to your website in
the process.

- Pay-Per-Click (PPC) campaigns with Google and Yahoo Search
Marketing where you purchase advertising space based on keywords
that are popular for your website if you are not in a saturated
market. If your business operates in a saturated internet
market, seek niche keywords for your ppc advertising. Determine
your budget first and from there, you will know how much you can
afford for the positioning you desire. It’s all mathematical:

– Price Per Click = monthly budget/number of clicks or – Number
of clicks = monthly budget/price per click

Some suitable combination of price and number of clicks based on
your own budget will result in a campaign you can monitor and
adjust as necessary. The important result to watch for is the
conversion rate. How many paid clicks convert into the desired
result; i.e., new contract, sale of product, sign up for
e-newsletter, etc.

Remember that the website is only the first step. Driving
traffic to your site is the next important task. Layout a plan
of action and follow-through. You are not going to realize
success until you spend the time and energy – or pay someone
else for their time and energy – to get the job done.

(c)2005. TAO Consultants, Inc. All rights reserved.

Chesa Keane
http://www.articlesbase.com/seo-articles/seo-success-step-two-is-attracting-search-engine-attention-2359.html

SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. What do I mean by this? SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world. Many traditional PR agencies are misinformed about Search Engine Marketing in general and are completely taken aback by SEO PR specifically.

So what is it? Search Engine Optimization Public Relations (SEO PR) is a blend of search engine visibility and traditional public relations that disperses a company’s message across the Internet by way of online media outlets and search engines. SEO PR not only helps disseminate an organization’s messages, but it also incorporates search engine-friendly communication through techniques such as optimizing copy in online content such as press releases, articles, whitepapers, blogs, RSS feeds and websites.

A successful search engine public relations engagement harnesses the power of the search engines by focusing on relevant keywords within the content being created and distributed. Careful attention must be paid to the content to ensure a careful balance between search engine-friendliness and good copywriting. Ultimately readers need to be able to understand the message without being bombarded by keyword spam, or copy overloaded with keywords affecting readability and comprehension.

As with any marketing campaign, integration of other marketing initiatives is crucial. A good SEO PR campaign heavily complements any Public Relations, Search Engine Optimization (SEO) or pay per click (ppc) campaigns in place while strengthening a firm’s brand. Some traditional PR firms are beginning to partner with SEO firms to add this service to their portfolio and vice-versa. This is good news for many firms as the incremental costs of adding SEO PR to existing marketing activities should be relatively low assuming that both SEO and PR services are already in place. Much of the additional work is simply connecting the SEO efforts with the PR efforts.

The logical first step is to integrate press release activity with search engine marketing. By optimizing and distributing press releases online (assuming the right online wire service is used), not only will the release have the opportunity to get picked up by thousands of sites, but it will often be picked up and archived by Google News, Yahoo! News and by a multitude of other sites that pull relevant news feeds.

This means that the press release’s message gets instant online visibility and SEO efforts are also strengthened by having strategic keywords included in the release’s copy, with the most important ones linked to your website with relevant anchor text. Besides the link-building benefit, the relevant anchor text makes this “off the page” SEO activity very powerful. Moreover, the sites that are likely to pick up your online release are usually relevant to the content being distributed.

However, there is a point of diminishing returns. You cannot keyword spam or add dozens of links to a release. The press release needs to be first and foremost a press release that makes sense to readers. Secondly, if you litter the release with too many links it’s likely that the major search engines will actually punish you in terms of rankings. In addition, delivering press releases too frequently just for SEO purposes will not be likely to achieve your desired results either. Press releases should be newsworthy. Otherwise they won’t get picked up, even online.

The next steps can be easy depending on whether content generation and distribution are part of your current marketing activities. By taking the same approach as described for online press releases (minus the online wires), content such as whitepapers, articles, “micro-sites” and/or advertising sites, etc. can be optimized, distributed online and used to both enhance brand and bolster SEO results. The same principles apply with online press releases. Keep the content focused on its purpose whether it’s educational, technical, marketing-oriented or a combination thereof. Again, avoid keyword and link spam.

A word of caution when looking for ways to distribute your content online for SEO purposes: Avoid companies that offer services where you pay them to host your whitepapers or optimized content. These firms can deliver leads in many cases through various mechanisms which they usually control, but the content usually disappears as soon as you stop using their service. Such firms may be a fit for a demand generation program, but I don’t advise using them if your goals include a solid, long-term SEO uplift as you could easily end up in a situation where a significant amount of your content disappears the moment you end the relationship.

Many sites, directories, online media firms and related industry sites are usually open to distributing content via their electronic outlets if it’s of a certain quality, adds value to their readers and meets their editorial guidelines. Just like a traditional PR firm identifies a target media list, the same needs to be done for your online media efforts. Like traditional PR, SEO PR can be hard to measure in some ways, but tends to be easier to measure in other ways especially when it comes to search engine rankings, online press release pickup and traffic generated from the release.

SEO PR can be much more involved than the basic ideas discussed above, but most organizations can get immediate benefits just by combining their existing SEO and PR efforts. To learn more about SEO PR I suggest checking out resources such as Search Engine Watch (http://searchenginewatch.com), SEMPO (http://www.sempo.org), Wikipedia (http://en.wikipedia.org/wiki/Seo_pr) or simply searching in your favorite search engine for terms such as “SEO PR,” “Search Engine Public Relations,” “Online Reputation Management,” “Online PR” and related phrases.

Brian Easter
http://www.articlesbase.com/communication-articles/seo-pr-buzzworthy-or-just-hype-55355.html

As most popular engine is Google which has fanatics on web is getting the biggest search marketing advertising pie, if you know the search marketing is estimated 8.5 Billion $ for 2007, you may imagine how much this sector is attractive for web giants.Contextual and paid inclusions are really working to get new customers with high conversion rates, which means advertiser is getting good ROI(Return On Invertment) depending on campaign settings.Online Marketing campaigns has 3 main aspects such as Target, Market and Budget , major players are giving you options to use all campaign aspects in their system, your return back may varry with your campaign management ability. Lets give you some tips about major players then.

Google: They are the most favorite search mit and the best for advertisers with many professional features inside. Adwords are their paid and contextual advertising program which may start displaying in 15 minutes after you have run your

campaign.Google has 2 different networks else than search pages, like search network and content network. Sometimes you may see a Google Search toolbar while you are surfing on a web portal, that means that web portal is connected to Google Search Network, basicly integrated search toolbar, possible for advertisers to display text based ads on search network with pay per click model. Content network is normal web sites which have relevant content to search query, advertiser has possibility to display his ads as text or image ads on content network sites, as an option, you may select sites to display your image ads on pay per impression model. Ofcourse these networks are running under Google editorial and adwords policy which are strongly ruled. If your campaign is managed by an Adwords Professional, your ads spending can decrease and maximize your cost per conversion because Adwords has many features to target a campaign. Right market to right target can boost your online sales.

Yahoo Search Marketing (Formerly Overture): Yahoo is the second market holder on this area, a search network with most popular sites on web including Yahoo search pages.They have text based paid sponsored ads model, important point of Yahoo in search that they have 2 main directories of web which can effect the search engine ranking.As mentioned before Yahoo campaigns can not run in short time because of boring editorial stage, since Ireland Editors had declined my keywords many times, I gave up Yahoo campaigns. I belive Yahoo Management recevied many complains from users so they have launched a training program called Ambassador Certification. Program aims to train professionals with Yahoo Search Marketing features like Google Adwords but this program only serves in USA and Canada right now, probably we will be able to tell our comments

when serving area is expended into global scale, ofcourse when your cooperating partner is Kowabunga Technologies who has experience in Online marketing software and services for long years, Ambassador Certification can be succesful in SEM.

Microsoft Live Search: Finally Microsoft could not stay outside the search marketing and developed his own search technology named Live Search. As every professional I had some doubts at the beginning when Live Search was announced about the search quality because Microsoft is not specialised in search engines even they are the software leader in sector. Doubts went off

when I have met an interview with Andy Edmonds and Eric Sellberg, these guys are engineers of live search technology and they have really different approaches or feautures to search marketing such as Gender selection or intention rate for buying. A fact that Microsoft has great database of web users with Messenger and Hotmail. The most popular tools of web users are providing a large data for search targeting. Another interview was with Ken Moss who is the General Manager of Live Search was also persuaeded me that Microsoft`s high profile project is live search in these years. We can not deny that live search is a newly borned baby yet but its promising. I personally support Windows Live to encourage the competition. Our expactation

is the development team will listen user´s feedback carefully and modify their system to create perfect and useful search engine .The interface of SEM is called Adcenter which was integrated banner advertising network connected text ads management.

What should Microsoft do for a startup search engine? How they can catch Google and Yahoo? What is the strong and weak parts of them? These are the most asked questions to me in the current days. In my opinion , here is the prescription for beating Google in the long run:

1)Popularity among users: Microsoft should balance this with his products and they are already doing this.Live search is coming with new OS Windows Vista, Internet Explorer 7 .Live Messenger or Office 2007, so this task is being performed right now. In the mid or long run ,everybody will see a slight shift into Live Ads from Google Adwords.

2)Terms Standartisation: Since Google had discovered many new features for SEM, professionals got used to talk with terms

such as quality score, keyword matching options, smart pricing, page rank. Probably Live search will have same features inside with different terms, as a professional I would like to see same terms are used in campaign management interfaces,

this can bring efficient work results while tracking, analysing,reporting a campaign.Terms except the registered as trade marks (like pagerank) should be used as common industry terms.

3)Product Development: Althoug Google has very advanced features and do not stop development process, Microsoft is at the startup.I m sure their product development department is working very hard in these months to catch Google´s rich features, no doubt this will happen soon however user feedbacks should be used more ,also its possible to motivate people sending useful feedback. Maybe rewarding the best or most feedback senders should be a good way like giving a free Redmont trip and introduce the search development team.

4)Cooperation: Google cooperates with many popular web portals because of his 2 networks(search and content) Microsoft has competitive advantage on having cooperation partners as a tech leader and every company will voluntare any kind of cooperation. Besides, they may offer some discount on Microsoft products for feasible cooperating partners, this would atract

many new potential partners so long run walk may bring more turn back to Microsoft.

5)Pricing Advantage : If a live.com representative come up to me and request me to advertise on the Adcenter, I would ask him

why I would prefer them instead of Google? I got used to run a campaign on Google and getting good conversion rates, analytical reports to improve my campaigns, this would be possible only if will have direct or indirect price advantages.

This means that Microsoft has to develop some regional strategies related my most used target areas. Both of them are selling ads minimum bid as 0.05 depending on your keywords but SEM professionals should gain some more profit in case preferring a startup search engine. As minimum bid 0.04 should change many minds through Microsoft.

6)Stuff Selection: Once upon a time, working at Google was a dream for a professional because they were paying good salary and benefits but this was long time ago. If you checked a job board related Google stuffing in the recent months, you will realise that Google is offering below even market rates. I guess their stuff policy had changed after they sold their shares

in the stock market, company is responsible against share holders now so this is a result. When Microsoft offers better salary rates, most skilled professionals will prefer to work at live.com.

7)Learning Center and Certification Program: Google has a perfect learning center in text or flash movies that describes Google technology using in lessons. Google Certification is accepted as valid sector proficiency on ppc jobs even the Google Professional examination is more difficult than expected. You need to get 75 over 100, there are 116 questions with different

prioties to pass but Microsoft has not realised the importance of training the professionals yet, even their Tutorial page is

not working.

8)Support Services: Every professional knows that client is not important, client is the king in today’s business concept, your biggest competitor is a just a click away from you, so give us a well trained, clever that understands and quick problem solving client support represantatives. Google has problem on giving speedy replies just offering Live.com not provide the low quality service.

Before forgot I would like to announce Wiki Search engine will be ready to run in the first quarter of 2007, lets see if search wars will survive with 4 players. I m exited to see the new Wiki Search.

Finally Search Wars will get hotter in the new year, who wins? I really dont know friends and I guess nobody knows because 10 years ago if somebody should say Altavista will be beaten by a new search engine (Google) probably we would call him nuts but that happened, so why not this time?

About the Writer: Mr. Erkan Meydanlioglu has a degree in Economics and professional Online Marketing Manager , Google Certified Professional and Team Leader for more than 9 years. He is managing corporate online campaigns as individual or as team manager in Europe. Training company level marketing teams to increase esales.

Erkan Meydanlioglu,Mr
http://www.articlesbase.com/marketing-articles/iii-world-search-war-88059.html

Companies have many options for communicating with prospective customers. The Internet has become the primary medium for reaching potential clients anywhere across the globe. With advent of search and popular brands like Google and Yahoo, the Internet is an excellent source to obtain new clients and build your business beyond your wildest dreams.

Let us begin by outlining the components of Online Marketing.

SEO / Search Engine Optimization:

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

PPC . Pay Per Click:

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on “keywords” that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword “red widgets”, hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. In the spring of 2006, MSN started beta testing their own PPC service, MSN adCenter. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.

Pay per click (ppc) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on “keywords” that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword “red widgets”, hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. In the spring of 2006, MSN started beta testing their own PPC service, MSN adCenter. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.

Affiliate Marketing

Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. It is a modern variation of the practice of paying a finder’s fee for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per sale), or any combination.

Merchants like affiliate marketing because it is a “pay for performance model”, meaning the merchant does not incur a marketing expense unless results are realized.

Some e-commerce sites run their own affiliate programs while other e-commerce vendors use third party services provided by intermediaries to track traffic or sales that are referred from affiliates. Some businesses owe much of their growth and success to this marketing technique, although research has shown in general the increase to be approximately 15-20% of online revenue.[citation needed]

Merchants who are considering adding an affiliate strategy to their online sales channel have different technological solutions available to them. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.

Revenue generated online grew quickly. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. Many companies hired outside affiliate management companies to manage the affiliate program

Online Reputation Management

Online reputation management is a developing field that encompasses public relations and search engine optimization.

Consumers go online to make buying decisions. When they research brands using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. This information can be found in search engine results. Members of the public such as competitors, and ex-employees can take part in the online conversation which can adversely affect the brand reputation.

Online reputation management is a field that involves the monitoring of online conversation, and the action undertaken, to improved brand reputation within search engine results.

These components are extremely crucial in order to successfully marketing your website online. We the right Online Marketing firm, you company can see exponential growth with a highly satisfactory ROI. The most rewarding side effect of online marketing is the brand recognition that comes with your campaign. The actually campaign effectiveness can be tracked in terms of dollars through ROI calculations. However, this is a short –term terms. The long –term benefit of a well executed online marketing campaign will positively affect your brand. This is priceless!

SEOJoe
http://www.articlesbase.com/online-business-articles/key-components-associated-with-an-online-marketing-campaign-85460.html