Understanding AdWords advertising policies is an important part of successfully managing your account and delivering ads that are safe and useful to users. To help you understand how policies affect the delivery of your ads, we recently introduced a status insights icon on the Ads tab. We’re now following up with another feature to help you identify policy issues more quickly: a new Policy Details column…

What happens when you give hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaign? A great lesson for advertisers of all kinds. In an effort to help build the next generation of innovative digital marketers, Google has been annually hosting the annual Google Online Marketing Challenge (GOMC) which is now in its fifth and most competitive year yet…

Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain. When 3 CMOs all asked for…

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