Here’s just some of the latest happenings in online advertising. What Retailers Need To Know About The Local-Mobile Marketing Landscape – searchengineland.com/ Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct …
Getting more local in Canada, the US, and 9 other countries + MORE Aug 29th
There’s been a lot going on recently with pay per click online advertising. The Difference In Keyword Research For SEO vs. PPC – searchengineland.com/ Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on …
How Facebook “Sponsored Results” Search Ads Aren’t Like AdWords At All + MORE Aug 25th
Look at what’s been going on recently with pay per click. A Primer On AdWords Remarketing Using Google Analytics – searchengineland.com/ Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to …
AdWords Community: now in Traditional Chinese + MORE Aug 24th
There’s been a lot going on recently with pay per click online advertising. Best Practices To Get The Most Out Of Google Shopping – searchengineland.com/ As you should know by now, Google recently announced that it was combining its free Google Product Search listings and Product Listing Ads (PLA) to Google Shopping, where all listings …