With a growing number of searches happening on mobile devices, it’s more important than ever to provide consumers with a positive mobile web experience when they click on your ads. We know that many of you are considering whether to build a mobile website or to use responsive design. Our friends at the Mobile Blog recently wrote about the differences between them, and how you can decide which is right for you…

One of the themes that came up repeatedly during the conference call for Google’s second quarter earnings was mobile advertising. Analysts asked a number of questions that, collectively, seemed to be gauging what the shift to mobile means for Google’s advertising business.
Senior Vice President and Chief Business Officer Nikesh Arora (pictured) offered some numbers at the beginning of the call, saying that with AdMob integrated into AdWords, 1 million AdWords advertisers have access to the 300,000 mobile apps in the AdMob network…