Last month we introduced the Display Network tab, a new interface in AdWords dedicated to making display buying easier and more efficient by combining your targeting, bidding and optimizing in one place. To give you even more control over your display ads, we’re pleased to announce the new Flexible reach targeting setting on the new Display Network tab…

Google has long made it possible for users of YouTube to skip ads. Now, it’s adding that capability to the Display Network, letting people hit an “X” to dismiss, or mute, the currently-displaying ad. Google says it will use the signal as a way to deliver more relevant ads to…

Please visit Search Engine Land for the full article…

It’s time again to update your AdWords Editor desktop software. Google today released version 9.8.1 which will now let users add and edit dynamic search ads and product listing ads. Each of these ad formats now has its own tab, and these types of ads can now be managed on two new targeting…

Please visit Search Engine Land for the full article…

Today we’re pleased to announce AdWords Editor version 9.8.1, which includes the ability to add and edit dynamic search ads and product listing ads, as well as quickly and easily modify location targets. Here’s an overview of key updates:

Manage location targeting more easily
The new Locations tab (under Targeting) lets you add, update, and copy location targets more efficiently…

We’re investing in many ways to give users control over the ads they see. On YouTube, our TrueView ad products enables users to skip video ads. On Google search, you can click “Why this Ad?” and stop sites you’re not interested in from showing you ads. Our Ads Preferences Manager, available with one click on the AdChoices icon on ads on the Google Display Network, enables you to edit your interest categories, or opt out of all interest based ads including remarketing ads on our Display Network…