Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google Play stats in AdWords, and…Please visit Search Engine Land for the full article…

AdWords currently offers three ad rotation settings: optimize for clicks, optimize for conversions, and rotate evenly. Using the “rotate” setting for ad rotation is helpful for testing new creatives, but when run indefinitely can inhibit advertiser performance and deliver less relevant ads to our users…

Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords advertisers to promote, track and monetize their mobile app…

The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere.  Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting,…Please visit Search Engine Land for the full article…